Surprise: Mom’s talk a lot. Apparently, mom’s drop up to a whopping 29 brand names in a typical 15 minute conversation, according to this NY Times Magazine article. While the article points to well known observations about female domination of consumer spending and the trend toward peer-to-peer influence, it was interesting to see that brands have become so immersed in our social fabric that brands are social small talk’s lingua franca. That is either a testament to our industry’s talents at brand communication or an indictment on the perniciousness of a society driven by consumerism (at least until the crash). Or maybe it is just how things have always been.

Tags: new york times, word of mouth

Written by Stuart
David Day | Associates
About the Author: Stuart isn't often heard divulging his shady history. This, unfortunately, is not one of those times.

This entry was posted on Friday, January 16th, 2009 at 4:06 pm and is filed under Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.