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	<title>dd&#124;a brandflakes &#187; alegent health</title>
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		<title>Brand Association: Jekyll or Hyde?</title>
		<link>http://www.dday.com/blog/branding/stuart/brand-association-jekyll-or-hyde/</link>
		<comments>http://www.dday.com/blog/branding/stuart/brand-association-jekyll-or-hyde/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:59:56 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[alegent health]]></category>
		<category><![CDATA[brand archetypes]]></category>
		<category><![CDATA[tiger woods]]></category>
		<category><![CDATA[wayne sensor]]></category>

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		<description><![CDATA[One affair suggests private relationship issues. Several alleged affairs is a public debacle for Tiger Woods and his sponsors. It begs the question, why do businesses choose to tie themselves to the cult of celebrity? The answer is because there is such a cult of celebrity.
Society has obsessed over recognition of personality for centuries, although [...]]]></description>
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