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	<title>dd&#124;a brandflakes &#187; brand archetypes</title>
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		<title>Brand Association: Jekyll or Hyde?</title>
		<link>http://www.dday.com/blog/branding/stuart/brand-association-jekyll-or-hyde/</link>
		<comments>http://www.dday.com/blog/branding/stuart/brand-association-jekyll-or-hyde/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 21:59:56 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[accenture]]></category>
		<category><![CDATA[alegent health]]></category>
		<category><![CDATA[brand archetypes]]></category>
		<category><![CDATA[tiger woods]]></category>
		<category><![CDATA[wayne sensor]]></category>

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		<description><![CDATA[One affair suggests private relationship issues. Several alleged affairs is a public debacle for Tiger Woods and his sponsors. It begs the question, why do businesses choose to tie themselves to the cult of celebrity? The answer is because there is such a cult of celebrity.
Society has obsessed over recognition of personality for centuries, although [...]]]></description>
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		<title>Presidential Nominees and Brand Archetypes</title>
		<link>http://www.dday.com/blog/branding/stuart/presidential-nominees-and-brand-archetypes/</link>
		<comments>http://www.dday.com/blog/branding/stuart/presidential-nominees-and-brand-archetypes/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 16:00:56 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand archetypes]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[mccain]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[obama]]></category>

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		<description><![CDATA[A fun survey of Presidential nominees brand associations was published by Landor Associates and Penn, Schoen &#38; Berland on October 21. While I did not feel the brands associated with the candidates reflected my own views of which brand I would associate with each candidate, the exercise was a good reminder of the power of [...]]]></description>
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