<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>dd&#124;a brandflakes &#187; brand bailout</title>
	<atom:link href="http://www.dday.com/blog/tag/brand-bailout/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.dday.com/blog</link>
	<description>dd&#124;a rants and opinions</description>
	<lastBuildDate>Wed, 25 Aug 2010 20:05:35 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Brand Investment, Market Share and Walmart</title>
		<link>http://www.dday.com/blog/advertising/stuart/brand-investment-market-share-and-walmart/</link>
		<comments>http://www.dday.com/blog/advertising/stuart/brand-investment-market-share-and-walmart/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 21:47:23 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand bailout]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[walmart]]></category>

		<guid isPermaLink="false">http://www.dday.com/blog/?p=572</guid>
		<description><![CDATA[In January we delivered our &#8220;Brand Bailout&#8221; stimulus presentation to the local Young Presidents Organization. One of our key assertions was that now, during depressed economic circumstances, is precisely the time to invest in and nurture your brand. Consider that one valuation of Coca-Cola&#8217;s business comprises 60% attributable just to the brand value.
As one Coca-Cola [...]]]></description>
		<wfw:commentRss>http://www.dday.com/blog/advertising/stuart/brand-investment-market-share-and-walmart/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
