One of the key reasons that I am a strong brand designer and consultant is my intense passion for, and loyalty to, the brands I love and those I work for. 

You can pry my iPhone or my Mac from my cold, dead fingers! 

Unless it’s an Omaha Steak, it’s flavorless shoe leather! 

No lady – Diet Pepsi is absolutely NOT okay!!!

But I have a big secret. And with this post, I’m completely out of the closet. My first – and still one of my strongest brand connections is to a freakin’ furry cartoon character. Strange but true. I confess my soulful adoration for Bugs Bunny. Yup. The irreverent nonchalant hare is one of my true heros. (more…)