Social Media: An invitation to banality
Wednesday, October 15th, 2008Web 2.0 is hailed as the democratization of communication. The sheer mass of user generated content and the proliferation of tools and applications facilitating the creation and posting of this material in the virtual world has handed control of message dissemination to the masses (read “consumer.”) This has sent a spasm of strategic renovation down the spine of corporate marketers everywhere, as well it should. Brands and their meanings have always been a two way conversation; it was just that brand managers are like your ex: they don’t listen and just kept talking over you. (more…)
