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	<title>dd&#124;a brandflakes &#187; Communication</title>
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		<title>Social Media: An invitation to banality</title>
		<link>http://www.dday.com/blog/web/stuart/social-media-an-invitation-to-banality/</link>
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		<pubDate>Wed, 15 Oct 2008 16:16:29 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Web]]></category>
		<category><![CDATA[Brand Evolution]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web 2.5]]></category>

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		<description><![CDATA[Web 2.0 is hailed as the democratization of communication. The sheer mass of user generated content and the proliferation of tools and applications facilitating the creation and posting of this material in the virtual world has handed control of message dissemination to the masses (read “consumer.”) This has sent a spasm of strategic renovation down [...]]]></description>
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