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Welcome to the Web site of david day | associates! We provide brand consultancy and extend that into communication channels, such as advertisements, media plans, marketing strategy, Web sites, design, etc.

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the work

Last Modified: 2010-01-08 11:20:37

80Dodge

80Dodge was a unique real estate development concept that was designed to contribute to Omaha’s midtown renaissance. dd|a established the primary brand expression and developed an informative and engaging Web site that was aesthetically clean and easy to use.

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  • 80Dodge Logo

  • Press Kit

  • Brochure

  • 80Dodge Web site

Cornerstone

How do you convey a total lifestyle, or ‘the business of life" when marketing a $3.5 million mixed-use real estate development to tenants and buyers? That was the main challenge faced by The Alter Group, a commercial real estate firm in Illinois. As a component of a larger marketing straegy, we designed this brochure using paper, imagery, graphics, and the client's copy to communicate the fundamental brand promise and to raise awareness of the Cornerstone development.

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  • Cornerstone Brochure

  • cornerstoneillinois.com

jLofts

jLofts on the Market is a new, mixed use development featuring 55 “new loft style” condominiums in Omaha’s Old Market District. Our assignment was to create a branded identity and develop a marketing strategy to support the overall goals of the project. In the end, every touch point we created delivered a true brand experience for the jLofts audience.

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  • jLofts Logo

  • Business Card

  • jLofts Brochure

  • jLofts Press Kit

  • Sales Center floor plans

  • Sales Center Amenities List

  • Sales Center logo

  • jlofts.com

Ambassador of Hope Campaign

A solid marketing strategy, a memorable brand and precise execution by a dedicated team of Omaha professionals and corporate partners gave way to UNMC Eppley Cancer Center’s most successful fundraiser of the year, the Ambassador of Hope Campaign 2006, featuring the Ambassador of Hope Gala. The objectives of this campaign were to generate maximum awareness and funding for ongoing cancer research at the Center, one of only 60 National Cancer Institute designated Cancer Centers in the country. The campaign was an enormous success, generating nearly $1.6 million dollars for the fight against cancer.

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  • Bracelet

  • Campaign

  • Invitation Package

  • Program

  • Save the Date card

  • Stationery Package

Custom Electronics

This retailer of world class audio and entertainment equipment opened its doors in the 1960s and needed a brand overhaul to properly align the brand with the company's business activities and aspirations for the next decade. dd|a created the new brand and applied it across all touch points, including a new Web site.

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  • Custom Electronics logo

  • Stationery Package

Devenu

Devenu Medical Rejuvenation Center is a new medical spa serving Omaha since 2006. dd|a was tasked to brand and design Devenu's luxurious offerings and environment. Inspired by the name itself, collateral materials offer fresh, clean and contemporary imagery that allow consumers to "become" themselves through Devenu's one of a kind treatment.

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  • Devenu Medical Rejuvenation Center

  • Stationery Package

  • Brochure

  • Direct Mail campaign

  • Billboard

  • TV Spot

EnTrust Realty Advisors

EnTrust Realty Advisors, a Chicago-based commercial real estate investment advisory firm, provides dispositions, acquisitions and financing services for properties valued from $5 million to $50 million. dd|a designed a new identity that represents the heart and soul of the company: clean, streamlined, highly organized, responsive, efficient, and definitely warm. Black connotes a sense of confidence; it is clean and sophisticated.

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  • EnTrust Realty Advisors logo

  • Entrust Stationery Package

  • EnTrust Folder

  • entrustrealtyadvisors.com

The Alter Group Holiday Card

Simplicity combined with the intricate architecture of snowflakes sets the tone for Chicago real estate developer, The Alter Group's, holiday card. Using an excerpt of a well known author, the beauty of the holiday message is drawn to life in the letterpress design on warm, cotton paper. Not unlike The Alter Group's vision for each project, this card inspires honest, beautiful design and seniment.

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  • The Alter Group Holiday Card - front

  • Holiday Card spread

Dunsany Flats

Our real estate developer client, Redimensions, is creating a condominium development in downtown Omaha. A quickly launched but brand rich Web site acts as a teaser and awareness raising device prior to the launch of a marketing campaign. Pushed live immediately after Christmas 2008, it has an excellent page view time average of nearly 3 minutes and nearly 16f visits have come from social media resources, including non-affiliated bloggers.

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  • Dunsany Flats logo

  • Poster 1 of 3

  • Poster 2 of 3

  • Poster 3 of 3

  • Dunsany Flats Seed Packet

  • dunsanyflats.com

Fornelli Hall

The Alter Group redeveloped 147,500 SF of space in Chicago's legendary Pittsfield Building as luxury residences for students. After market discovery, we designed the primary brand, Web site, brochure and posters and signage. The Alter Group needed to rent all of the units over the 8 floors prior to the Fall Semester, which goal was achieved.

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  • Fornelli Hall logo

  • Fornelli Hall Brochure

  • fornellihall.com

  • Wall Mural

  • Window Posters

Alter Care Brochure

This Chicago-based company develops, manages and owns world-class ambulatory care facilities. ALTER CARE works closely with healthcare providers not only to build buildings, but also to build the businesses within those buildings. Our objective in designing this piece was to bring the company’s brand and positioning statement, “Transforming the Nature of Healthcare,” to life through design and imagery.

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  • Alter Care Brochure

  • Direct Mail

Arizona Health and Techonology Brochure

Our Chicago-based client, The Alter Group, had a substantial real estate development in Arizona that needed to be filled with cutting-edge research, educational, and technology tenants and buyers. As part of a larger marketing strategy, dd|a designed this brochure to reflect the development's brand promise using a unique structural format entwining dual concepts of: nature and technology; research and results; resources and opportunity.

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  • Brochure Cover

  • Inside Spread

Healthcare Village Brochure

Healthcare Village is a progressive development of Alter Care, one of the nation’s largest medical real estate investors and developers. Healthcare Village houses complementary healthcare services in a single location to encourage enhanced cooperation between providers and improve patient care. dd|a was tasked with developing a brand and components of a larger communications plan to target healthcare tenants.

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  • Healthcare Village Brochure Spread

HomeServices Annual Report

dd|a delivered on-target design ingenuity on this annual report for HomeServices of America. This company is the second largest full-service independent residential real estate brokerage firm in the United States.

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  • Annual Report Cover

  • Annual Report Cover Detail

  • Inside Cover

  • Annual Report spread

Mutual of Omaha Annual Report

Mutual of Omaha's brand positioning, "Begin today," set the stage for the design of this annual report. dd|a went on location to capture images of customers around the country to convey personal stories of how the company has touched their lives. Mutual of Omaha offers products and services that provide financial protection to help families, individuals, businesses and groups.

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  • Mutual of Omaha Annual Report

  • Interior Spread

One11

Located in downtown Chicago, this mixed use development fits right into its vibrant and eclectic neighborhood. The sleek, cool and contemporary architectural elements of the new building are translated into the identity we created. Collateral materials consisting of sales materials and direct mail campaigns, as well as the Web site, reflect personalities of the sophisticated and highly connected individuals who frequent this area. Check it out and see downtown living from a whole new angle.

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  • one11 west illinois logo

  • Direct Mail campaign

  • Sales Sheets

  • 111willinois.com

  • Construction Site Banners

  • Construction Site Barricade

Redimensions

dd|a’s assignment was to develop a name and branded identity for a progressive new urban development company. We came up with the name, Redimensions, and the visual brand to represent a combination of redefining and bringing new dimensions to urban development. We applied the brandscape throughout the company’s communication package.

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  • Redimensions logo

  • Business Card

  • Stationery Package

  • Pocket Folder

  • re-dimensions.com

  • blog.re-dimensions.com

Sitel Annual Report

dd|a created this annual report to give voice to the chairman's vision. An innovative combination of design, copy and transparent paper convey a sense of breadth and "inside look" into the services of this global provider of outsourced customer support services.

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  • Annual Report Cover

  • Inside Spread

Rows at SoMa

Omaha’s first rowhouse development needed a name and a brand that connected with seekers of urban living, and a launch campaign designed to generate sales of the dwellings, sight unseen. dd|a created the brand and extended it across all critical touchpoints. Sales results exceeded expectations.

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  • The Rows at SoMa logo

  • Business Card

  • Brochure

  • Handouts

  • Notecard and Envelope

  • Poster

  • Advertisement

  • SoMa Web Site

Talent Plus

Located in Lincoln, Nebraska, Talent Plus helps clients and their employees thrive by using science to recruit, select and develop employees to their fullest potential. Through research and partnership with Talent Plus, dd|a developed collateral materials including corporate and recruitment brochures and Web site to reveal the benefits this business can offer its clients.

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  • Corporate Brochure

  • Recruitment Brochure

  • Award Note Card

  • talentplus.com

TDAmeritrade Annual Report

The theme of Ameritrade’s 2005 annual report, “Breaking through,” was the ultimate expression of the company’s position in the market. As a company recognized for its breakthrough thinking, Ameritrade announced that the company was breaking new ground with the largest M&A transaction the online retail brokerage industry had seen as Ameritrade and TD Waterhouse combined to create “an exceptional business with an outstanding offering.”

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  • TDAmeritrade Annual Report

Eppley Cancer Center Annual Report

The Eppley Cancer Center wanted to communicate to its stakeholders its research breakthroughs in the war against cancer. With a compelling verbal and visual expression based on our thematic concept of “Targeting the Cure,” the report has received praise from the medical and administrative staff at the Eppley Cancer Center, UNMC and from peer designated Cancer Centers across the country.

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  • 2008 Annual Report Cover

  • 2008 Annual Report Spread

  • 2007 Annual Report Spread

UNMC Orthopaedics Biennial Report

The UNMC Orthopaedic Department’s biennial report needed to raise the bar aesthetically and promote the Department’s technical talents and advances in research and medical knowledge. It also needed to thank donors and aid recruitment. Through a combination of a compelling message about Advancements in Motion and an appealing visual design schema, the report substantially elevated the Orthopaedic Department’s profile.

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  • 2006-2007 Biannual Report

  • Biannual Report spread

Upstream Brewing Company

dd|a was tasked with developing the brand and marketing touch points for this popular brewpub located in Omaha's historic Old Market. The brand reflects a fresh and modern face for the pub that brews its ales in the custom of the classic European brewmasters.

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  • Upstream Brewing Company logo

  • Growlers

  • Stationery Package

  • Business Card

  • Gift Certificate

  • Brochure

  • Exterior Signage

  • Upstream Monument Sign

Valmont Industries

Valmont is a world leader in engineered structures for infrastructure, and water management for agriculture. The marketing and communications needs of this publicly traded global company challenge dd|a to create on-target messaging and design for audiences ranging from shareholders, portfolio managers and analysts, to internally-facing multilingual audiences, to patrons of non-profit organizations.

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  • 2008 Annual Report Cover

  • 2008 Annual Report Spread

  • 2007 Annual Report Cover

  • OneValmont Magazines

  • Community Ad | Kicks for a Cure

  • Community Ad | Boy Scouts of America

  • Community Ad | Camp Fire USA

  • Community Ad | Douglas County

  • Community Ad | Offutt Air Show

  • Community Ad | Career Symposium

  • valmont.com

Culver Company

Culver Company helps North American utility companies promote water and energy conservation, and safety around electricity and natural gas. Web site products and licenses are their premier product. dd|a reinvented the user interface and architecture of one such product, the Energy Efficiency World Web site, including the development of the Eco-Racer game. As a result, revenue increased by 39

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  • Electrical Safety World Site

  • Natural Gas Safety World Site

  • Energy Efficiency World Site

  • Eco-Racer Game

Omaha Steaks

Omaha Steaks, a nationally renowned food company boasting an outstanding pedigree, notable community heritage and fifth-generation family ownership, was looking to expand its consumer audience and develop a unique, contemporary brand that spoke to a broader consumer landscape and 21st century marketplace. The challenge was to achieve this while honoring significant brand equity and tradition, and retaining a loyal consumer base. The refreshed brand better expresses the “lover” archetype, has eliminated brand fragmentation, and has created differentiation. This has been an important initial step in a continuing evolution of the brand, being implemented in every area of engagement with Omaha Steaks’ customers.

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CBSHOME's blog - dotdotdot

CBSHOME launched it's new blog site in August 2009. The blog acts as another vehicle to connect CBSHOME Real Estate experts with home buyers and sellers in the Omaha/Council Bluffs market. Playful imagery, key information and real time interaction invite users to make this their one stop shop for everything real estate.

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  • blog.cbshome.com

Center Pivot Water Conservation Project

dd|a was commissioned by our client, Valmont Irrigation, to create this identify for the Center Pivot Water Conservation Project. The project is a partnership between the University of Nebraska-Lincoln, our client, and several other organizations focused on maximizing the benefit of a constrained water supply, and to help center pivot irrigators apply water more efficiently.

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  • Center Pivot Water Conservation Project logo

Valley Irrigation

As the world leader in manufacturing efficient irrigation equipment for agriculture, Valmont's Valley Irrigation needed an online presence that aligned with the company's progressive leadership position. dd|a created the site, front to back, and built a robust content management tool designed to meet our client's specific requirments.

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  • valleyirrigation.com

Private Reserve

Omaha Steaks' Private Reserve brand is one the company's most valued assets. dd|a updated the Private Reserve brand to align with the recently refreshed Omaha Steaks brand, signifying Private Reserve as a natural extension of the core brand. Additionally, the new articulation better communicates the brand's luxury value proposition.

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  • Private Reserve Logo

  • Private Reserve Packaging

The Maids Home Services

This premier residential cleaning company - with more than 164 franchise partners in the U.S. and Canada - needed a design refresh to seamlessly transport its outdated, yet recognized brand into the 21st century. After delving deep into research and discovering the tremendous equity carried by the vacuum in the logo, dd|a created a fresh and modern version that maintained the equity of the old, and applied it across all touch points.

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  • The Maids logo

  • Collateral

  • Branded Vehicle

The Power of Done and The Power of Yes campaigns

Faced with an industry and economy in a severe recession, The Alter Group, one of the country's leading commercial real estate firms, asked dd|a to design this ad campaign to convey the company's success despite economic conditions due to its guiding principle: "to build buildings on our own dime."

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  • Print Advertisement

  • Print Advertisement

  • The Alter Group Banner Ad

  • Alter Care banner ad